WILD POSTINGĀ® BLOG

Insights, guides, and strategies for Wild PostingĀ®, guerrilla marketing, and outdoor campaigns.

Stay on top of the latest trends in guerrilla marketing, out-of-home advertising, and street-level campaigns. Our blog breaks down real case studies, creative strategies, pricing insights, and the cultural impact of Wild PostingĀ® across major cities. Whether you’re launching a new brand, promoting an album, or scaling a national campaign, these guides help you understand what works today in OOH and why. Explore expert tips, best practices, and behind-the-scenes perspectives from one of the most experienced Wild PostingĀ® teams in the industry.

Wild PostingĀ® posters on a wall compared to a traditional billboard ad in the city

Wild PostingĀ® vs Billboards:

Wild PostingĀ® outperforms billboards by delivering lower costs, real street-level engagement, and true multi-location saturation. More surfaces, more repetition, and more daily exposure turn passive impressions into meaningful real-world attention.

Wild PostingĀ® for Events

Wild PostingĀ® transforms events, offices, and studios with custom poster walls that create bold, photo-ready environments. Perfect for premieres, corporate spaces, and creative backdrops, delivering high-impact branding with fast, professional installation.

A series of Rose & Co eyewear posters displayed on a gritty New York street wall, surrounded by pedestrians in motion blur.

Is Wild PostingĀ® Legal? A City-by-City Guide

Wild PostingĀ® is legal when done on permitted private walls. Learn how cities regulate placements, how to avoid fines, and how to run compliant, high-impact street campaigns across major U.S. markets.

Definition of Wild Posting

Definitions of Wild PostingĀ®

When done on permitted walls, Wild PostingĀ® is fully legal. Learn the key terms, formats, and compliance rules behind street poster advertising.

A series of Rose & Co eyewear posters displayed on a gritty New York street wall, surrounded by pedestrians in motion blur.

Wild Posting Mocks

Realistic Wild PostingĀ® mockups demand grit, texture, and environmental accuracy. Learn how to match scale, blend posters into urban walls, add wear, and create authentic, high-impact street-level visuals in Photoshop.

Why-Out-of-Home

Why Out of Home Advertising

Out-of-home advertising—especially Wild Posting®—offers unbeatable CPMs, strong visibility, and freedom from digital noise. See how it outperforms TV, radio, print, and online ads in cost, reach, and real-world impact.

Wild Posting

How Wheatpaste / Wild PostingĀ® Campaign

Wild PostingĀ® campaigns begin by choosing between permitted or unpermitted placements, selecting target areas, and picking poster sizes. From creative development to flight length and on-street deployment, this step-by-step guide explains how wheatpaste advertising works and what to expect when launching a successful Wild PostingĀ® campaign.