BILLBOARDS

The grand daddy of all

BULLETIN BILLBOARD ADVERTISING

Billboard advertising delivers large-scale visibility in high-traffic environments, making it one of the most effective ways to build brand awareness quickly. WILD POSTING® helps brands plan, buy, and execute billboard campaigns in key markets with a focus on placement, timing, and creative impact.

What We Handle for Billboard Campaigns

Strategic billboard placement by market and neighborhood
Format selection (bulletins, posters, digital billboards)
Campaign timing and flight planning
Production coordination and creative specs
Integration with Wild Posting® and other OOH formats

Types of Billboard Advertising

Bulletin Billboards

Large-format billboards typically located along highways and major thoroughfares. Designed for maximum reach and long-distance visibility.

Poster Billboards

Smaller than bulletins and often placed on surface streets. Ideal for urban coverage and neighborhood-level frequency.

Digital Billboards

Rotating digital displays that allow multiple advertisers and dynamic creative. Best suited for short-term announcements or time-sensitive messaging.

Billboards as Part of a Larger OOH Strategy

Billboards are most effective when used as part of a broader out-of-home campaign. Many brands pair billboard placements with Wild Posting® to combine large-scale visibility with street-level saturation.

This layered approach increases frequency, reinforces messaging, and helps brands dominate key markets visually.

Billboard Advertising FAQs